TOW #15 Doritos Time Machine (Visual)

The Super Bowl is great. Not only does it come with an exciting game and family fun time, but also features some of the greatest commercials of all time. These commercials pay a lot of money to the station airing the Super Bowl due to the enormous viewership and work hard to make memorable and funny commercials that will sell their product the best. From the last Super Bowl in 2014, one commercial was particularly memorable. It was a commercial from Doritos. In the commercial, Doritos utilized the cuteness of the boy and his dog and humor to evoke an emotional response from its audience so that the audience would remember the commercial and remember to buy their product.

Most of the commercial was an overload of cuteness so that Doritos could grab the attention of its viewers and keep the audience hooked. The commercial depicted a cute little boy named Jimmy with blond hair and a cute golden retriever. Everybody loves cute kids. Everybody loves dogs. When the two things combine, there is an amount of cuteness that would make any average American Super Bowl viewer say, "Aww." There would not be the same effect if there was an angry looking teenage boy with his dog fighting pitbull to do the job. Doritos specifically chose Jimmy and his loyal golden retriever to grab its audience's attention, thus, allowing their product to by memorable, and in the end, sell their product.

Doritos also utilizes humor, like most commercials do, to make their commercial memorable and. ultimately, sell their product. After Mr. Smith goes in the time machine and Jimmy takes his Doritos, an old man comes out of his house and Jimmy and his dog to get off of his lawn. As Jimmy and his dog scurry away, Mr. Smith comes out of the time machine. When he comes out, he sees an old man and immediately assumes that the old man was Jimmy since he believes that he went into a real time machine. He says, "Jimmy? Your so old! It's the future!" The humor not only comes from Mr. Smith's hilarious assumption but also from the bewildered face of the old man as his face is being held by a man he doesn't know. This humor allows for an emotional response from the audience in laughter and makes the commercial memorable. And when a commercial is memorable it allows people to remember a brand and in the end, buy the brand. By using effective appeals to pathos, Doritos was able to capture its audience, keep its audience entertained, and make its brand more known and more loved.