The Super Bowl has some of the greatest viewership, so the commercials must be persuasive and use strategies to market their products. In this advertisement, the people are advertising a game called Game of War, a free game for mobile smartphones. This game makes money off of in-app purchases, so the more people play, the better chance they have at making money. Game of War targets their game at a male audience and uses Kate Upton, battle scenes, and epic music to convince a male audience to play their game.
Kate Upton is the mascot of Game of War and is continually used in all the Game of War trailers to grab the attention of their male audience. Kate Upton is a model, known for her appearances in Sports Illustrated, and an actress. She is known for her beautiful and voluptuous figure. In the commercial, Kate Upton is portrayed as a beautiful, confident leader. Many men can't help but be drawn to her and by using her as the main figure in the Game of War commercial, Game of War can draw the attention of males and use it to persuade them to get their game.
Game of War also uses various battle scenes to entice a male audience with the awesomeness of war. Catapults are flung towards the castle, battalions of men fight with swords, shields, and chainmail, and giants tear down the walls of the castle. As a male myself, I can say that many men have a natural tendency to glorify war. The battle scenes in the commercial give war an fantasy-like and adventurous feel to it and grab the attention of male viewers. By making war seem fun, Game of War can further persuade their male audience to get their game.
The commercial also uses epic music to give the commercial, as the music says, an epic feeling. There is a genre called epic music that is basically orchestra with brass that is used in many movies during battle scenes and war. This kind of music is loud and powerful and can pump up the viewer and glorify fighting. This grabs the attention of viewers and supports the battle scenes and Kate Upton and, ultimately, helps Game of War market its game.
Sunday, April 26, 2015
Sunday, April 19, 2015
#26 (non-fiction) The importance of the viral Jordan Spieth thank-you note
Last weekend was the Masters at Augusta, one of the most exciting weeks of the year for golfers like myself. Only the best of the best are allowed to compete in it, and it never fails to satisfy a golf fans love for competition and thrill. This year's Masters made history as Jordan Spieth won the tournament at 21 years old, tying Tiger Woods, and was the first ever to reach 19 under par. However, this editorial isn't all about golf but how we must be as people. Peter Post uses Spieth's credibility and uses the a note that Spieth wrote as a highschooler to show how we must strive to become people like Jordan Spieth.
Post uses testimonies about Jordan Spieth to build Spieth's credibility as a role model. What's amazing about Spieth is, "what a truly nice guy he is. He is not only the epitome of the athlete who can perform at the highest levels — people also like him. Phil Mickelson said it best right after the round when he was asked about Spieth: “He’s obviously a tremendous player, but he’s just a tremendous individual, too. He’s really been a lot of fun to have on the past Ryders Cup and Presidents Cup teams. He’s just a quality individual. I think it’s hard not to like, not to pull for, the guy.” Not only is he a great golfer, but he a great person. He is talent mix with a real human side to him that makes him the perfect role model for people.
Post then goes on to explain how Spieth wrote a thank you note to the people who awarded him a scholarship in high school. Post states that, "what is really impressive is that he wrote the note — not a perfunctory thank you but a genuine, heartfelt thank you that addressed the importance of academics as well as golf in his teenage world." In this world of email and quick communication, the high school Spieth took his time to hand write a genuine thank you letter. The actual letter that Spieth wrote shows the Spieth human side and has a sense of innocence that really appeals to pathos and the emotional part of the audience.
Thank-you notes matter because they reflect that you are someone who knows how to show appreciation for a gift, a favor, or an opportunity. It is such a simple device, yet they help us to build relationships in ways we may not even imagine. We should all take a lesson from Spieth on how to write a thank-you note that demonstrates genuine appreciation in the moment."
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Post uses testimonies about Jordan Spieth to build Spieth's credibility as a role model. What's amazing about Spieth is, "what a truly nice guy he is. He is not only the epitome of the athlete who can perform at the highest levels — people also like him. Phil Mickelson said it best right after the round when he was asked about Spieth: “He’s obviously a tremendous player, but he’s just a tremendous individual, too. He’s really been a lot of fun to have on the past Ryders Cup and Presidents Cup teams. He’s just a quality individual. I think it’s hard not to like, not to pull for, the guy.” Not only is he a great golfer, but he a great person. He is talent mix with a real human side to him that makes him the perfect role model for people.
Post then goes on to explain how Spieth wrote a thank you note to the people who awarded him a scholarship in high school. Post states that, "what is really impressive is that he wrote the note — not a perfunctory thank you but a genuine, heartfelt thank you that addressed the importance of academics as well as golf in his teenage world." In this world of email and quick communication, the high school Spieth took his time to hand write a genuine thank you letter. The actual letter that Spieth wrote shows the Spieth human side and has a sense of innocence that really appeals to pathos and the emotional part of the audience.
Thank-you notes matter because they reflect that you are someone who knows how to show appreciation for a gift, a favor, or an opportunity. It is such a simple device, yet they help us to build relationships in ways we may not even imagine. We should all take a lesson from Spieth on how to write a thank-you note that demonstrates genuine appreciation in the moment."
Sunday, April 12, 2015
TOW #25 "When Women are Too Thin" by the NYT
France recently took major steps in the battle against anorexia by approving amendments that will fight against anorexia . The fashion and entertainment business is deforming the definition of beauty in which skinny, and unnaturally skinny is deemed beautiful. This is becoming a health problem and a deadly issue in France and the New York Time editorial board uses factual information and examples of models who died of anorexia to argue that these French amendments prove to global fashion that extreme malnutrition and anorexia cannot be considered beautiful.
The Editorial Board gives the audience facts and statistics about anorexia to allow the audience understand just how great of a problem anorexia is not only in France, but around the world. There are up to "40,000 people (who) suffer from anorexia in France, 90 percent of them women," according to France's Health Ministry. But this problem is worldwide as, "24 million Americans suffer from eating disorders. There is a law in Israel "against ultrathin models," that went into effect in January, 2013. This shows how widespread a problem eating disorders are and it shows that nations are already taking steps to stop this.
What makes anorexia a very real problem is that it can be fatal, for the Editorial Board of the New York Times gives examples of models who died of anorexia. Im 2006, "Brazilian-born model Ana Carolina Reston" died of anorexia. "French model Isabelle Caro...weighed only 60 pounds when she posed for an ad campaign in 2007" and she died in 2010. These deaths show that anorexia can be deadly. People often think of eating disorders as simply minor problems to a person's life, but when a full grown women is only 60 pounds in the case of Isabelle Caro, there can be very real consequences. This qualifies the actions that the French government is making as they are creating laws that will help save the lives of their citizens,
The three laws will "require models to get a medical certificate that their body mass index is a minimum of 18. Employers who hire models who don’t meet this minimum would risk a fine of about $83,000 and a prison term of up to six months." The second amendment will require digitally amended photos to meet a certain requirement and the photo cannot be unrealistically thin. "The third amendment would punish websites that promote unhealthy weight loss and anorexia with a fine of 10,000 euros and up to one year in prison." These steps that the French are making are a sign of the change needed in today's society and are steps that not only France, but the whole world should be making as well.
Ana Carolina Reston (death 2006)
The Editorial Board gives the audience facts and statistics about anorexia to allow the audience understand just how great of a problem anorexia is not only in France, but around the world. There are up to "40,000 people (who) suffer from anorexia in France, 90 percent of them women," according to France's Health Ministry. But this problem is worldwide as, "24 million Americans suffer from eating disorders. There is a law in Israel "against ultrathin models," that went into effect in January, 2013. This shows how widespread a problem eating disorders are and it shows that nations are already taking steps to stop this.
What makes anorexia a very real problem is that it can be fatal, for the Editorial Board of the New York Times gives examples of models who died of anorexia. Im 2006, "Brazilian-born model Ana Carolina Reston" died of anorexia. "French model Isabelle Caro...weighed only 60 pounds when she posed for an ad campaign in 2007" and she died in 2010. These deaths show that anorexia can be deadly. People often think of eating disorders as simply minor problems to a person's life, but when a full grown women is only 60 pounds in the case of Isabelle Caro, there can be very real consequences. This qualifies the actions that the French government is making as they are creating laws that will help save the lives of their citizens,
The three laws will "require models to get a medical certificate that their body mass index is a minimum of 18. Employers who hire models who don’t meet this minimum would risk a fine of about $83,000 and a prison term of up to six months." The second amendment will require digitally amended photos to meet a certain requirement and the photo cannot be unrealistically thin. "The third amendment would punish websites that promote unhealthy weight loss and anorexia with a fine of 10,000 euros and up to one year in prison." These steps that the French are making are a sign of the change needed in today's society and are steps that not only France, but the whole world should be making as well.
Ana Carolina Reston (death 2006)
What anorexia can do
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